Masindi town is located approximately 217km from Kampala West of Uganda with the District Headquarters in the area of Masindi District. Masindi town is bordered by Amuru town district in the North, Oyam district area to the North East, Apac town to the East, Nakasongola, Kiboga, and Nakaseke to the South East, Hoima to the southwest and Bulisa to the North West.
The language spoken is Runyoro and the cultural leader is Omukama, whose palace currently is found in Hoima Town. Today the town has an average population of 45,400 and is said to be the largest town by population in the Bunyoro sub-region.
Agriculture in the area is the main economic activity and the main Crops grown include; peas, cassava, maize, Irish potatoes, Sunflower, sim – sim, sweet potatoes among others. However, fishing is another economic activity done on Lake Albert near Masindi town.